Creating beautiful, fair and responsible swimwear
GirlsMustHave is a fashion maison, but also a brand committed to the impact of its choices: the choice of materials, of partners, and of the women for whom each piece is designed.
Creating pieces that last
The first form of commitment is durability.
At GirlsMustHave, a swimsuit is not designed for a single summer or a few photos, but to accompany you over several seasons.
This means thoughtful cuts that do not go out of style too quickly, materials that hold their shape and colour over time, and finishes designed to withstand repeated wear, salt, chlorine and trips in suitcases.
Choosing a GirlsMustHave swimsuit means choosing a piece that will follow you for several summers, not just a few weekends.
Producing in Europe, on a human scale
Collections are designed in Switzerland and produced in Europe, in partner workshops selected for their know-how and working conditions.
From grading to assembly, each stage is carried out by teams with recognised expertise, in structures on a human scale where dialogue is possible.
The aim is to favour short and controlled production chains, and modes of transport that are as responsible as possible between the workshops and our warehouses.
Respecting all bodies
GirlsMustHave was created for all women, including those whose bodies have changed.
The cuts are designed to flatter different morphologies, to offer support where it is needed, and to leave ease where it matters.
The “Discretion” pocket is an example of this: a discreet technical solution that allows you to insert a cup or prosthesis without changing the external appearance of the swimsuit.
The ambition: that technology remains at the service of women - never the other way around.
Traceability & transparency
Knowing the journey of a swimsuit means being able to make better choices.
GirlsMustHave works to identify, step by step, the partners involved in its collections: fabric mills, printers, workshops, logistics.
The goal is to move towards ever greater transparency, and to share this information with the women who choose the brand.
Supporting women
Because the brand was born from Alexandra’s story and from the stories of many women who have undergone breast surgery, GirlsMustHave is naturally committed to supporting initiatives that help women rebuild themselves.
Through donations, collaborations or visibility, the maison supports projects that offer concrete, caring help to women - whether they are facing illness, a change in their body or a difficult period in their lives.
Conscious elegance
At GirlsMustHave, elegance is not just a matter of cut or print.
It is also about:
- the way a product is conceived,
- the way it is manufactured,
- the attention given to the women who wear it.
Creating couture, premium swimsuits that respect women and the world around them is the guiding line of the maison, today and for the future.
Commitments: from fabrics to European manufacturing
On the Commitments page, GirlsMustHave details its approach to materials, manufacturing and transparency. The brand uses premium Italian fabrics, works with trusted European workshops in Italy, and develops collections in reasonable quantities.
Designing in Switzerland and producing in Europe allows us to maintain a high level of quality and traceability, from fabric selection to finished garments. Our aim is to offer long-lasting pieces that can be worn season after season.
You can also consult the About, Collections and Stores pages to understand where and how GirlsMustHave is made and where to find us.
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On the Commitments page, GirlsMustHave details its approach to materials, manufacturing and transparency. The brand uses premium Italian fabrics, works with trusted European workshops in Italy, and develops collections in reasonable quantities.
Designing in Switzerland and producing in Europe allows us to maintain a high level of quality and traceability, from fabric selection to finished garments. Our aim is to offer long-lasting pieces that can be worn season after season.
You can also consult the About, Collections and Stores pages to understand where and how GirlsMustHave is made and where to find us.
On the Commitments page, GirlsMustHave details its approach to materials, manufacturing and transparency. The brand uses premium Italian fabrics, works with trusted European workshops in Italy, and develops collections in reasonable quantities.
Designing in Switzerland and producing in Europe allows us to maintain a high level of quality and traceability, from fabric selection to finished garments. Our aim is to offer long-lasting pieces that can be worn season after season.
You can also consult the About, Collections and Stores pages to understand where and how GirlsMustHave is made and where to find us.
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